Client Location

Australia

Model

Team Extension

Link

https://www.agentpoint.com.au/

Project Detail

What Was The Brief?

As AgentPoint’s primary development partner, the brief was to provide a "Dedicated Squad" that acts as a seamless extension of their onshore team. The goal was to sustain a high-velocity output-launching new products every few days-while managing the immense technical complexity of syncing 17,000+ property listings daily across multiple global portals.

Back-End

Front-End

Project Manager

Quality Assurance

How Did We Fix It

Identifying the Key Challenges

The Hurdles

Rapid Scalability Requirements:
Operating in a high-growth environment meant AgentPoint frequently needed to scale their engineering capacity up or down without the overhead of traditional local recruitment cycles.
Integration Complexity:
The core of the business relies on bidirectional syncing between diverse CRM systems (like Agentbox) and external portals, requiring deep expertise in API management and XML data handling.
Legacy & High-Volume Management:
Maintaining over 1,200 active WordPress sites while simultaneously building custom Saas products (like ProposalPoint) creates a massive maintenance surface area with high stakes for uptime.
Cross-Border Collaboration:
To remain competitive, AgentPoint required a team that could integrate into their existing Agile pipelines, participate in daily stand-ups, and share the same coding standards as their Sydney-based leads.

The Solutions

Embedded Dedicated Squad Model:
SoftwareSeni deployed a full-stack squad—including Front-End, Back-End, PM, and QA—dedicated solely to AgentPoint. This team functions as an internal department, reporting directly to AgentPoint’s CTO to ensure total alignment on product roadmaps.
PropTech Specialisation:
Leveraging a decade of industry-specific knowledge, the team manages complex "PropertyHub" integrations, ensuring that data flows accurately from CRMs to websites and lead-capture forms sync back into the agent's database.
Agile Maintenance & Deployment:
The squad implemented structured testing and QA protocols to manage the constant roll-out of new features and security patches across their massive WordPress fleet, ensuring stability for thousands of paying agency customers.
Zero-Friction Onboarding:
By using pre-vetted, senior-level talent, SoftwareSeni reduced "time-to-productivity," allowing new developers to hit the ground running and contribute to the 10-month development cycles of large-scale prop-tech projects.

Technology Stack

Tools That Powered This Project

TypeScript

GraphQL

Ruby

CodeIgniter

MySQL

Laravel

WordPress

CSS3

HTML5

PHP

React.js

What Our Client Said

“Agentpoint utilises SoftwareSeni as our main development partner for extending our onshore team. The service is outstanding as is the quality of delivery.”

Neil Wilkinson

Chief Technology Officer