VARLAH is the first global on-demand fitness streaming service that offers a variety of fitness programs by top leading fitness industry experts. Varlah, founded in Australia, is now the world’s “Netflix” of Fitness and is accessible from anywhere in the world.
What We Do
The founders of Varlah had a vision for a home-delivered fitness service accessible to everyone no matter where they lived or their fitness level. Think Peloton but without the bikes, and with more focused and more varied programs led by fitness industry experts.
SoftwareSeni worked with the founders to refine their vision and explore the best platform to deliver it that would fit with their expertise, their skillset and their business stage.
That refinement produced detailed wireframes and a clearer understanding of how users would interact with Varlah. Based on the wireframes SoftwareSeni built an interactive prototype that captured the final look and feel of what would become the Varlah.com web site.
To maximise reach and minimise timeframes, Varlah.com launched as a responsive site, accessible across Android and iOS phones and all desktops. This included the delivery of streaming video classes, integrating a payment system that could handle payments from anywhere in the world, and a CRM back-end for driving repeat business.
Varlah continues to bring tailored fitness programs into users’ homes around the world, and SoftwareSeni continues to support them and their platform as they grow.