Project Detail

What Was The Brief?

The brief was to provide a full-lifecycle development partner capable of taking the platform from initial prototyping through to a large-scale national launch. Post-launch, the requirement evolved into a permanent "Extended Team" model to manage daily operations, continuous feature innovation, and the technical scaling necessary to support their dominant market position.

Automation

Back-End

DevOps

Digital Marketing

Front-End

Graphic Designer

Project Manager

Quality Assurance

How Did We Fix It

Identifying the Key Challenges

The Hurdles

Full-Lifecycle Complexity:
Transitioning from a startup prototype to a high-volume national marketplace requires a scalable architecture that can evolve rapidly without accruing significant technical debt.
Operational Scalability:
As the platform grew, the internal leadership needed to offload day-to-day engineering and maintenance to a reliable partner so they could focus on strategic growth and partnership acquisition.
UX for a Specific Demographic:
Designing and maintaining a high-converting interface for the over-50s demographic requires a nuanced understanding of accessibility, trust-building design, and simplified navigation flows.
Communication & Workflow Gaps:
Previous experiences with fully remote teams often led to reliability issues. Downsising required a "hybrid" model that combined local Australian leadership with the cost-efficiency of an overseas development squad.

The Solutions

Multi-Disciplinary Augmented Team:
SoftwareSeni deployed an end-to-end squad including Front-End, Back-End (Laravel/CodeIgniter), DevOps, and QA. This team acts as the core engineering department for Downsising, managing everything from server infrastructure to UI updates.
Prototyping to Market Launch:
The team managed the critical transition from MVP to a robust, launch-ready platform, ensuring that all search filters, lead-capture forms, and listing algorithms were optimised for high-performance and search visibility.
Ongoing Agile Product Evolution:
Through a flexible and responsive "Team Extension" model, SoftwareSeni continuously implements new product features and marketing automations based on real-time user data and shifting market needs.
Seamless Hybrid Communication:
By providing a bridge between local Australian project leads and specialised developers, SoftwareSeni eliminated the "friction" typically found in offshore models, delivering clear, reliable, and native-level communication throughout the development cycle.

Technology Stack

Tools That Powered This Project

CodeIgniter

Laravel

HTML5

What Our Client Said

“SoftwareSeni has proved to be an outstanding web development partner, providing expert advice, website design and ongoing web development services. All delivered in a flexible and responsive manner to suit our changing needs as we scale up.”

Amanda Graham

Co-Founder & Co-CEO

“Software Seni are a pleasure to deal with. Very clear and reliable communications which is critical when developing software and complex website developments. An easy back and fore workflow using the typical tools like Trello, chat and Google Meet. I've used fully remote teams in India previously, but never again now having worked with Seni. Having native local team members here in Australia, reinforced by remote team members, who are all extremely personable and perfect English speakers makes development affordable and fast.”

Paul Lupson

Head of Product & Technology