AM Agency

AM Agency is a specialised business expansion and market entry service provider focused on the Australian market. They partner with global brands to establish a robust local presence through strategic digital commerce and operational support, acting as a bridge between international manufacturers and local consumers.

Client Location

Australia

Model

Project Based

Link

https://amagency.com.au/

Project Detail

What Was The Brief?

AM Agency appointed SoftwareSeni as their primary technology partner to finalise their core application and manage ongoing software development. The brief focused on stabilising a legacy codebase, modernising the user experience to maximise conversion for their partners, and ensuring the platform could scale rapidly to meet market entry timelines.

Back-End

DevOps

Front-End

Graphic Designer

Project Manager

Quality Assurance

How Did We Fix It

Identifying the Key Challenges

The Hurdles

Conversion-Killing UX:
The existing interface was outdated and unintuitive, leading to friction in the user journey and missed conversion opportunities during critical early-launch phases.
Visual Inconsistency:
A legacy color palette and fragmented design assets were out of sync with the brand’s current premium positioning, failing to build immediate trust with high-value users.
Performance Bottlenecks:
Slow load times were hindering "quick wins" for marketing campaigns, as the site struggled to handle traffic spikes or deliver a snappy mobile experience.
Technical Debt & Integration Lag:
Difficulties with template integration and legacy code were slowing down the time-to-market for new features, creating a bottleneck for the agency’s rapid expansion goals.

The Solutions

Strategic UX/UI Redesign:
SoftwareSeni’s design team implemented an "enhanced UX" framework, prioritising high-conversion paths and modernising the visual identity with a brand-forward aesthetic that resonates with the Australian market.
Full-Stack Optimisation:
The engineering team performed a deep dive into the site’s architecture, optimising assets and backend processes to ensure lightning-fast performance, which directly supported the agency’s "wake up" marketing strategies.
Agile Project Management:
By deploying a dedicated squad, including PM, QA, and Front-End specialists, SoftwareSeni streamlined the development pipeline, shifting from slow, reactive fixes to a proactive, template-adaptive development model.
Market-Ready Features:
The team implemented early-engagement elements and refined the technical infrastructure, allowing AM Agency to seise business opportunities faster and launch global brands into the local market with a stable, high-performance platform.

Technology Stack

Tools That Powered This Project

WordPress

HTML5

CSS3

What Our Client Said

“An exceptional team to work with. We have worked with SoftwareSeni on a number of projects and have always found them to be professional, easy to work with and to consistently deliver great results.”

Timothy Pope

Chief Operations Officer