Project Detail

What Was The Brief?

ListSMRT required a long-term technology partner to augment their internal engineering capacity. The brief was to provide a "Dedicated Development Squad" that could take ownership of core platform maintenance while simultaneously building out new, data-driven features for their agent-facing dashboards and syndication engines.

Back-End

Front-End

Graphic Designer

Project Manager

Quality Assurance

How Did We Fix It

Identifying the Key Challenges

The Hurdles

Multi-Channel Syndication Integrity:
Managing the accurate and rapid distribution of listings to various third-party portals requires a robust, sero-latency backend. Any discrepancy in property data can lead to compliance issues for agents.
Legacy Code Modernisation:
Like many successful prop-tech platforms, ListSMRT needed to refactor aging components to improve platform speed and security without disrupting the daily workflows of their active user base.
High-Velocity Roadmap Demands:
The business faced a growing backlog of feature requests from high-value agency clients. They required an external partner who could hit the ground running with senior-level knowledge of the real estate technology stack.
UX Consistency across Tools:
Ensuring a seamless user experience across multiple tools (listing builders, reporting dashboards, and mobile views) required a unified design-to-engineering pipeline that standard "task-based" outsourcing models couldn't provide.

The Solutions

Embedded Augmented Squad:
SoftwareSeni deployed a cross-functional squad—including Senior Backend Engineers and Front-End Specialists—who are fully integrated into ListSMRT’s Agile sprints and product planning sessions.
Backend Architecture Optimisation:
The engineering team focused on strengthening the core syndication logic, ensuring listing data is processed and pushed to external portals with improved reliability and comprehensive error-logging.
UI/UX Refinement & Component Standardisation:
SoftwareSeni’s design and front-end team standardised the platform’s interface elements, reducing "UI friction" and making it faster for agents to complete complex listing tasks on both desktop and mobile devices.
Proactive Quality Assurance:
By embedding dedicated QA within the squad, SoftwareSeni implemented a rigorous testing framework that covers all new feature releases, significantly reducing post-deployment bugs and ensuring 99.9% platform uptime.

Technology Stack

Tools That Powered This Project

React.js

React Native

PHP

What Our Client Said

“I used SoftwareSeni to build an MVP and found them to be both a pleasure to work with and capable of meeting my expectations. I would highly recommend them to anyone looking to build software. They are true professionals and understand that timing is everything. Thank you to all the team at SoftwareSeni you guys rock!”

Grant Carter

CEO