You might be also interested in
Back To All Blog
Ranking in AI Responses — What the Data Actually Shows
The empirical evidence on what predicts AI citation — Jaccard findings, Conductor’s 17% overlap, entity clarity, and why your GA4 dashboard is misleading you.
The AI Search Zero-Click Crisis — What Every Content-Led Business Needs to Know
60% of Google searches end without a click — rising to 93% in AI Mode. What zero-click search means for your content strategy and where to start adapting.
AI Search for Agents — When the Searcher Isn’t Human
AI agents are now searching the web. How WebMCP, Google-Agent, and the Universal Commerce Protocol are reshaping web infrastructure for B2B SaaS and FinTech.
Publisher Revenue Crisis — When Traffic Dies, What Survives
AI search has cut publisher ad revenue by up to 70%. Discover the documented collapse, the crawler trap, and which business models are surviving zero-click search.
Google AI Search Monetisation — Can Google Fix Zero-Click Without Killing Its Business
Google’s ad revenue keeps growing while publisher traffic collapses. Here’s the structural logic behind that paradox — and where it’s heading.
AEO and GEO — Two New Disciplines, One New Optimisation Target
GEO vs AEO vs SEO explained: why only 17% of AI citations overlap with traditional rankings, and where to focus your optimisation effort first.
AI Overviews Kill 61% of Clicks — The Mechanism Behind the Drop
Google’s AI Overviews collapsed position-1 CTR from 7.3% to 1.6%. The mechanism: query fan-out, Jaccard similarity, and why rankings no longer predict traffic.
60% Zero-Click — The Numbers That Rewrite Every Traffic Assumption
Zero-click searches now account for 60-93% of Google queries. We break down what each statistic actually measures and which industries are most exposed.