Pureprofile (ASX: PPL) is a global data and insights corporation that helps brands understand consumers through a sophisticated self-service platform. Operating across APAC, US, and Europe, they manage millions of unique profiles, providing businesses with deep behavioral data and market research through high-engagement digital experiences.

Ella’s List is Australia’s leading digital lifestyle platform for families, helping over 300,000 parents every month discover the best activities, events, and family-friendly destinations across Sydney, Melbourne, and Brisbane. As a high-traffic media and publishing hub, the platform serves as a critical bridge between local businesses and the active “family” demographic.