What We Do
Astra International needed an e-commerce website for their automotive and property products. As one of the largest diversified conglomerates in Indonesia, they had an immense number of products, ranging from luxury automobiles to car batteries.
SoftwareSeni orchestrated the entire production process, from inception and scoping through to production and deployment. The end result was a full-service portal that enabled Astra customers to buy a new car, manage its registration and servicing, and sell it when they were ready to upgrade.
The technology behind the site was an innovative mix of React in the browser to create a rich UX, with Wordpress in the backend delivering a flexible and familiar CMS experience for updating products, offers, and news. Multiple analytics services were integrated, along with their inhouse CRM and sales systems, giving them a deeper insight into their customers.